Brand Guidelines / Color
Back to main site

Foundations

Color

One primary color, three supporting blues and three accents. Click any swatch to copy its hex value.

Primary · Polynesian Blue

The brand color. It carries the logo, primary actions, links and key data points.

Supporting blues

Surfaces, headings and highlights that sit alongside the primary.

Accents

Use sparingly, for emphasis and data, not as large fills or body text.

Logo colors

The logo is only ever Polynesian Blue, black or white.

Usage & contrast

Ratios below are computed from the palette against WCAG 2.1. Body text needs 4.5 : 1 or better.

8.6 : 1White on Polynesian Blue · AAA
10.7 : 1White on Deep Blue · AAA
6.7 : 1Polynesian Blue on Mist · AA
4.7 : 1Sky Blue on Deep Blue · AA
6.7 : 1White on Brick Red · AA
6.2 : 1Black on Ochre · AA
7.8 : 1Deep Blue on Pale Lime · AAA
8.6 : 1Polynesian Blue on white · AAA
Avoid: white text on Sky Blue (2.3 : 1) or white text on Ochre (3.4 : 1). Use Deep Blue or black text on those fills.