Brand Guidelines / BioSTART
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Programs

BioSTART

BioSTART is the competition program of BioInnovation Greece. It has its own wordmark and a blue-to-red key visual, and it always carries the BioInnovation Greece endorsement.

BioSTART
2025 BioSTART
Competition
byBioInnovation Greece
BioSTART
Competition

Key visual · 2025 edition

How the cover is built

  1. Gradient. Polynesian Blue at the top left, running into Brick Red at the right and bottom, with a dark red corner.
  2. Facets. Soft translucent triangles in the lower half, white at low opacity.
  3. Ribbon. A white band, fading to clear on the right, carries the full-color BioSTART logo about 13 percent from the top.
  4. Title. White Arial: year and name in bold, the descriptor in regular, left-aligned.
  5. Endorsement. “by” and the white BioInnovation Greece logo, directly under the title.
  6. Call to action. A QR code with “BioSTART Competition” sits at the bottom right.

Placeholder only. Use the real QR code from the competition team.

Logo

The BioSTART wordmark is two colors: “Bio” in Polynesian Blue and “START” in Brick Red. Both come from the BiG palette. On dark or gradient backgrounds it is all white.

On white or the ribbon · Full color (default)

On Polynesian Blue · White

On Mist · Full color

On the key visual gradient · White

Set the logo with clear space of at least the height of the letter “B” on every side, and at no less than 120 px wide on screen. Use the supplied files; never retype the wordmark.

Color

Key visual gradient, from top left to bottom right:

linear-gradient(160deg, #174D88 0%, #245089 38%, #6A5379 62%, #A33630 85%, #6B1411 100%)
Keep text in the blue half. White on Polynesian Blue is 8.6 : 1 and on Brick Red 6.7 : 1, but the purple mid-tones in between are weaker. Place long text over the blue area or on a solid panel.

Endorsement by BioInnovation Greece

BioSTART is always presented as “by BioInnovation Greece”. Set the word “by” in white Arial regular, followed by the white BiG logo at about 30 percent of the page width on a cover, and keep the pair on one line.

byBioInnovation Greece

Correct · White on the gradient

×
by

Don’t switch to the blue logo on the key visual; it loses contrast.

Typography

Titles use Arial, the primary BiG typeface. The year and program name are bold; the descriptor (“Competition”) is regular, at the same size.

2025 BioSTART
Competition

Do and don’t

Do
Use the full-color logo on white and the white logo on blue or the gradient. Keep the ribbon, title and endorsement left-aligned on one margin. Leave generous empty space in the gradient.
Don’t
Recolor “Bio” or “START”. Put the color logo on the red area or on photographs. Add outlines or shadows. Use BioSTART without the BioInnovation Greece endorsement on program material.

Templates

Each template has the ribbon with the logo and the “by BioInnovation Greece” endorsement in place. Add the title, photo or QR code on top.

Portrait post · 1080 × 1350

Story · 1080 × 1920

Square post · 1080 × 1080

LinkedIn banner · 1584 × 396

Downloads