Brand Guidelines
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Brand Guidelines · Version 1

BioInnovation Greece
Brand Guidelines

Reference for the visual identity of BioInnovation Greece (BiG) and its programs.

Handbook
Branding Identity and Palette, v1
Primary color
Polynesian Blue #174D88
Typefaces
Arial · Lato · Source Sans 3
Last updated
October 2026

Purpose

These guidelines explain how the BioInnovation Greece identity is applied, from the logo and colors to social media posts and templates. Use them whenever you prepare material that carries the BiG name. Where the handbook is silent, this site gives recommended defaults and says so.

Contents

FoundationsLogo & Symbol

Versions, clear space, misuse and co-branding.
FoundationsColor

The palette and contrast ratios.
AaArial
Lato
Source Sans 3
FoundationsTypography

Typefaces, type scale and interface elements.
BioInnovation GreeceBiG · BioSTART · BiG Forum
FoundationsNaming & Language

How names are written, and Greek-language use.
CommunicationSocial Media

Guidelines for writing and posting, with templates.
ProgramsBiG Forum

Forum logos, the open symbol and key visual.
ProgramsBioSTART

Logo, colors, key visual and endorsement line.
ZIPPPTXDOCXPDF
FilesTemplates & Files

Logo kit, templates, email signature and letterhead.

Core rules

  1. LogoPolynesian Blue, black or white only. Never recolor, stretch or add effects.
  2. SymbolUse the filled symbol. The open symbol is reserved for the Forum.
  3. ColorPolynesian Blue #174D88 leads. Other colors support it.
  4. TypefaceArial first. One typeface per design.
  5. NamesWrite them as shown, in Latin script. No Greeklish.
  6. ProgramsBioSTART always carries “by BioInnovation Greece”.

Questions, or files that are not listed: help@bioinnovation.gr